It was 2002 and my mentor said to me, “Joey-who do you take your training and coaching advice from?”

Lachlan Penfold one of Australia’s most successful Physical Preparation Coaches having taken Athletes to Olympic Gold medals whilst at the QAS in the late 90’s early 2000’s and the Brisbane Lions 3 Peat team to triple grand Final Success, taken the Golden State Warriors to NBA Finals and Taken the Melbourne Storm Rugby League Team to to Multiple NRL Premierships. His feedback, advice and experience is priceless!

I said, “I’d been reading articles by coach X, body building and fitness magazines, researching and scouring the sports science journals-remember this was the era before Instagram and the internet really took off”

Before I could elaborate I was cut off.

My mentor said, “So you take advice from the magazines, from some person you’ve never met, don’t even know if they exist, nor what they look like, don’t know if they do what they claim to do or claim to have coached or results they have produced..let that sink in…

It was a life altering moment and an eye opening experience that catapulted my coaching career and saved me from a lot of heart ache…

From then on…

I cast a critical eye over everything I read and had the following questions in mind.

  1. What qualifications does the author have?
  2. What results have they produced?
  3. What was their role in producing their clients/athletes results?
  4. What’s their level of experience?
  5. Does their livelihood depend upon their abilities to produce results or are they a uni lecturer or a full time author-whereby their clients results are irrelevant to their bottomline?
  6. Have you seen them actually coach?
  7. Do they subscribe to these philosophies they write about or are they writing to be trendy and cutting edge with what’s currently popular?
  8. Are they a coach or an author?
  9. Do they have any financial bias/incentive towards their view points?
  10. As far as scientific articles go-what is the sample size and who was the population involved in the study?
  11. Do other athletes and coaches and respected experts in their chosen field support what the author is stating?
  12. What’s the sample size and population they have worked with?

The answers to these questions would hold the key to if their information was valid or if they were masquerading as an expert?

If these questions can’t be answered favorably-then the opinions they hold may not be valid!

How do we compare?

I cast a critical eye over everything I read and had the following questions in mind.

What qualifications does the author have? Masters Degree in Exercise Science (Strength and Conditioning), Level 3 ASCA Elite Master Coach Status, Bachelor Business and literally hundreds of courses, and conversations for ongoing professional development! Check out the video below for visual demonstration of the muscle testing seminar I attended whilst in Canada for some crazy instant increases in range of motion!

[vimeo]https://vimeo.com/356328715[/vimeo]

Joey Hayes on tour with the Sydney Swans High Performance Department in 2016 Grand Final year.

What results have they produced and how much experience do they have? 22 years coaching experience, 10,000+ athletes coached at junior, elite, semi-professional and Masters athlete level. Resulting in World Champs, Australian Champs, World Record Holders, Australian Team Representatives, Premiership Winning AFL Players, State League Premierships, High School State Title Wins, Junior Athletes Procured to Professional Sporting Teams.)

Courtney Hancock Coolangatta Gold Winner The GOAT breaking the record for the most Coolangatta Gold Wins with 4 Wins for a female in 2021!
Southport Sharks Footy Club 2006 Premiership Winning AFL Team-that young bloke in the front row is Joey Hayes.

What was their role in producing their clients/athletes results? Unless we have worked with athletes for a minimum of 6 months we do not pass their results off as a result of working with USP-I remember a young local coach who was volunteering in The PIT, he was actually cleaning the toilets when the Suns Players worked with me-he then went and told people he trains the Gold Coast Suns players ?

Gold Coast Suns Players Touk Miller, Lachie Weller, Alex Sexton and Harrison Wigg happy that the session is finished!

Does their livelihood depend upon their abilities to produce results or are they a uni lecturer or a full time author-whereby their clients results are irrelevant to their bottomline? Alwyn Cosgrove impressed upon me as a young coach. Joey who do you think the athletes are going to listen to? Some young bloke fresh out of uni who has been coaching for 2 years with not a dime to his name or a coach that has built a solid reputation and has a couple millions bucks in his bank account and a large asset base behind him as a by-product of the client results he produces?

Have you seen them actually coach-what are their athletes techniques like? Joey  Hayes Live coaching on Fox Footy with AFL Player Sam Michael perfect technique execution on every set and rep.

[vimeo]https://vimeo.com/160501343[/vimeo]

Do they subscribe to these philosophies they write about or are they writing to be trendy and cutting edge with what’s currently popular? (Swiss balls, Boxercise, Bootcamps, Functional Training, F45, Fitstop, 9 Rounds, 12 rounds?:) Crossfit or sports specific training replicating sporting movements in a loaded manner). You can check out my article and philosophies regarding Sports Specific Training.

Are they a coach or an author? (Although I’ve had articles published in the Australian Strength and Conditioning Journal and produced 10 DVD’s, 8 manuals, my elite supplement line, developed an RTO to certify Personal Trainers. I was a coach with a decade of experience before I put my thoughts on paper or on the internet).

Do they have any financial bias/incentive towards their viewpoints? (My bias is on results as without them I would have no business)

[vimeo]https://vimeo.com/467031722[/vimeo]

Do other athletes and coaches and respected experts in their chosen field support what the author is stating? (Click here to check out USP pro athlete results, junior athlete results)

What’s the sample size and population they have worked with? (22 years coaching experience, 10,000+ athletes coached junior, elite, semi-professionals and masters athletes).

All the best,

Joey Hayes